Martha Sharkey is the Founder & CEO of Today is a Good Day, a non-profit providing personal and financial support for families who experience the Neonatal Intensive Care Unit (NICU).

Martha and her husband, Paul, founded Today is a Good Day in honor of their daughter, Claire, and in memory of their daughter, Mary. They welcomed their identical twin girls at just 23 weeks and 5 days on November 14, 2010. Their daughters were due in March 2011. Claire weighed 1lb. 2oz. Mary weighed 1lb. 4oz. Mary was with them only two weeks before passing away. Claire beat incredible odds and came home after 103 days in the NICU at Jefferson Abington Hospital.

Following their extended stay in the Neonatal Intensive Care Unit (NICU), the Sharkeys recognized a gap in care for parents and families navigating the NICU journey. They founded Today is a Good Day to fill that gap to support families.

Martha is passionate about helping communities and people grow and persevere, especially during challenging times. She has led the effort to advance the mission of Today is a Good Day expanding its reach to 23 hospitals and organizational partners in seven states over the past 12 years.

Programming for hospital partners includes care packages for families, Navigate the NICU Sessions with current families navigating the NICU journey, direct financial support grant programs for families in need, and an online community of support. In addition to programs within the hospitals, Today is a Good Day sends care packages upon request across the country and internationally.

Prior to focusing fully on advancing the mission of Today is a Good Day, Martha served in several non-profit leadership roles, including Executive Director of the Chestnut Hill Business District and Assistant Director of Corporate Sponsorship for The Franklin Institute. She has over 20 years of experience in the non-profit sector, including event management and fundraising. She also hosts corporate social responsibility projects with local and national companies.

Martha holds a Bachelor of Arts Degree in Communications from The Pennsylvania State University. She has received several awards for her non-profit work, including Parent of the Year by Main Line Parent Magazine and the Distinguished Community Service Award from the Glenside Inter-Service Clubs. Martha and her husband, Paul, were honored to serve as the Honorary Grand Marshals for Penn State Homecoming in 2019. Martha lives in Wyndmoor with Paul and their daughters, Claire and Martha Rose.